This campaign delivered standout results through a powerful mix of creative strength and algorithmic amplification. Streams grew by +340%, listeners by +182%, and saves by +1’154%, with 52% of the total impact driven by a single lip-sync video — especially effective among the indie/alt-rock audience, which proved 20% more cost-efficient. After the campaign, Spotify’s algorithm significantly boosted daily listeners (+25.6% efficiency), while followers increased by +39%. A clear demonstration of how the right creative can fuel both short-term impact and long-term platform growth.
   
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