This campaign drove strong, cost-effective growth with +16.4% more streams, +159% more saves, and +88% more playlist adds — indicating strong discovery and retention. The most effective creative was a cut-down from the official music video, outperforming organic content. Daily spend tests showed diminishing returns at higher levels; steady, moderate budgets were most efficient. A major festival performance during the campaign further boosted engagement, showing how paid media can amplify key moments.

X