This campaign focused on long-term growth by directing new audiences to the full artist catalogue. Streams rose by 14%, saves by 169%, and Spotify followers by +21%, with 947 new Instagram followers showing engagement beyond single-track interaction. High-energy, crowd-perspective creatives delivered low cost-per-result (CHF 0.16–0.18). While directing traffic to profiles was slightly less efficient for single-track performance, the post-campaign listener levels remained +100% higher — confirming long-term impact and deeper fan connection.

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